Glow Events is a women-owned & women-run boutique event agency with a focus on strategic design. For the past 15 years, Glow has been producing events for Fortune 500 companies to intimate social soirees.  We are based in SF but produce events nationwide and beyond. We can’t wait for you to get to know the team!

Meet the Team

Melanie

Melanie is the owner and CEO of Glow Events, a women-owned & women-run boutique event agency with a focus on strategic design. Over the past 15+ years, Glow has produced hundreds of events in the U.S. and internationally for a wide range of clients from Fortune 500 companies to intimate social soirees, each with its own unique design. Prior to Glow, Melanie was with Access, a premier DMC, and also worked in events for a variety of start-ups and non-profits. Melanie’s work has been featured in international magazines, podcasts, and blogs, making Glow Events a sought-after planning agency. She holds a bachelor’s degree from the Marriott School of Business at Brigham Young University.

Hobbies: Traveling, house plants, and interior design

Inspiration: Desert landscapes, muted palettes, and natural light

Fun Fact: Melanie is an accomplished lifestyle photographer

Email: Melanie@glowevents.com

Cynthia

Recognized as one of the 10 Most Influential Event Designers in our industry, Cynthia brings a creative approach to every project Glow produces. As the Director of Events and Head of Creative, her leadership fosters a culture of innovation as she consistently pushes boundaries and elevates the team to new heights, all while crafting extraordinary experiences. When she’s not managing her team of planners, Cynthia enjoys showing her kids all the world has to offer through their travels and adventures. Cynthia graduated from the Fashion Institute of Design and Merchandising with a focus on Visual Communications.

Hobbies: Traveling, lifting heavy weights, and creating content to inspire others

Inspiration: Architecture and restaurant design, creative window displays, nature, fine art museums, and pop-up shops

Fun fact: Cynthia is a Bay Area native and enjoys showing friends all the Bay has to offer. Coming off her first Burning Man experience in 2024, her perspective on life has forever changed.

Email: Cynthia@glowevents.com

Rachel

As Director of Strategic Projects at Glow, Rachel oversees business operations and supports our clients on national market series events, trade shows, virtual projects, and other strategic client partnerships.  Beyond her event and team management responsibilities, she oversees Glow’s PR, social media, and marketing efforts, drawing from a diverse professional background that includes clothing design, volunteer leadership at Harvard Business School, and non-profit board membership. A Utah native now based in Dallas, Rachel holds a bachelor’s degree in Communications from Brigham Young University and considers her greatest achievement being a mother to five energetic and curious daughters. 

Hobbies: Teaching fitness, travel, thrifting

Inspiration: Creations made by her daughters, history, architecture, antiques

Fun Fact: She is a fluent Spanish speaker

Email: Rachel@glowevents.com

Katie

Katie is an Associate Director at Glow with over 10+ years of industry experience. Most recently, Katie helped establish the San Francisco office for a large event agency. Clients love her ability to quickly understand their event goals and bring their visons to life through personalized details and creative designs. Katie is a “Jill of all trades” in the corporate event management space, focusing on the guest experience and detailed production from start to finish. Born and raised in the East Bay, Katie is excited to call the Bay Area home again after spending the last five years in Los Angeles. She holds a bachelor’s degree in Event Management from Chico State.

Hobbies: Unique craft cocktails, charcuterie board building, and deciphering Taylor Swift lyrics

Inspiration: Patterns, mixed textures, and architecture

Fun Fact: Katie lived abroad for 3 years and loves to explore new places whenever possible

Email: Katie@glowevents.com

Alicia

Alicia is an Executive Producer at Glow with a wide specialty of events including company offsites, multi-city events, holiday parties, and bar/bat mitzvahs. She loves learning what our clients are most excited about and translating that into unique, impactful moments at each event. She excels at complex event production and logistics and has experience with some of the most unique venues out there (such as securing large art installations from Burning Man!). Alicia has called San Francisco home for 10+ years and holds a master’s degree from the University of San Francisco.

Hobbies: Film photography, watercolor painting, cooking up a storm, and sweating in a workout class

Inspiration: Urban lighting, Architectural Digest, fashion ranging from granny chic to minimalist

Fun Fact: Her 2023 goal is to try a new recipe every month from her Milkbar Cookie Cookbook

Email: Alicia@glowevents.com

Natalie

Natalie is a Senior Planner at Glow. Prior to joining the team, she ran an event and travel business specializing in bespoke trips for groups and individuals across the world. Her experience living in the UK, France, Spain and Chile has given her a deep appreciation for diverse cultures and traveling is her biggest source of inspiration. She is an out-of-the-box thinker and goes the extra mile to find the most unique and unexpected venues and vendors to produce events that are beyond imagination. She was born in Chile, grew up in the UK, and now lives in San Francisco. She holds a bachelor’s degree in Modern Languages: French, Spanish & Italian from Durham University.

Hobbies: Meeting new people, gift giving, accessorizing, crafting, AirBnB hunting

Inspiration: Maximalism, cabinets of curiosities, the full color spectrum

Fun Fact: She plays the harp and the piano, and is also a grade 8 mime

Email: Natalie@glowevents.com

Megan

Megan is a Senior Planner at Glow. She is a lover of themed celebrations and specializes in transforming bar/bat mitzvahs, corporate events, and more into unforgettable experiences. Originally from Southern California, Megan seamlessly blends her laid-back California charm with San Francisco’s dynamic urban lifestyle. In her personal time, she enjoys exploring new restaurants, sipping creative cocktails, and soaking up the city’s dynamic energy.

Hobbies: Traveling, experiencing new restaurants, and enjoying live music

Inspiration: Sunlight, fashion, architecture

Fun fact: Megan lived in Europe for twelve months and dreams of going back everyday

Email: Megan@glowevents.com

Camryn

Camryn is a Senior Planner at Glow, known for her kindness, positivity, and willingness to lend a hand. Camryn joined us right out of college as an Assistant Planner and since then has worked her way up to become an integral part of our team. She specializes in creating memorable small-to-midsize events tailored to each client’s unique vision. Based in San Diego, Camryn frequently travels to San Francisco to connect with clients and collaborate with the team, ensuring that every event leaves a lasting impression. Camryn studied marketing at BYU-Idaho, bringing a strong foundation to her role at Glow.

Hobbies: Pickleball, sunbathing by the pool, going to the gym, and sipping Diet Coke!

Inspiration: vibrant color palettes, east coastal landscapes, and culinary arts.

Fun fact: Camryn loves all things baking and trying new recipes weekly!

Email: Camryn@glowevents.com

Kennedy

Kennedy is an Associate Planner at Glow. She assists our in-person events team with everything from small to large productions and is passionate about curating the ideal design concept for each event. Prior to joining Glow, Kennedy produced primarily social events around San Francisco and Napa, and she is excited to expand this same attention to design detail into the corporate world here at Glow. Kennedy is proud to be a Northern California native, having grown up nearby in the “garlic capital” of Gilroy. When she isn’t working, she can be found exploring the Bay Area for new thrift finds! Kennedy holds a Bachelor’s of Hospitality, with an emphasis in events, from San Francisco State University.

Hobbies: Roaming antique stores, traveling across the world, and finding new wine bars​

Inspiration: Film photography, retro aesthetics, and nature

Fun fact: Kennedy has two cats named after Harry Potter characters, one of which has only one eye!

Email: Kennedy@glowevents.com

Samantha

Samantha is an Associate Planner at Glow with 10+ years of event planning and design experience. She supports our in-person team to ensure that each and every event provides a one-of-a-kind, show-stopping experience. She believes that it is all in the details—creating magic from the moment an invite hits your mailbox all the way through to when you’re enjoying your custom party favors the following day. She is a fierce teammate who loves a good and creative challenge that allows her to “move mountains” and do it with a smile. When she’s not planning parties, she loves being a mom and spending quality time with family and friends. Sam holds a bachelor’s degree in Communication from San Francisco State University.

Hobbies: Running & strength training, hosting special occasions, and spending time on the lake.

Inspiration: People and their unique experiences, music that transcends you through time, and retro aesthetics.

Email: Sam@glowevents.com

Lindsey

Lindsey is an Associate Planner at Glow. She supports our in-person events team and works closely with our clients to creatively capture their event visions and produce memorable experiences. Prior to joining Glow, Lindsey produced events at luxury wineries in the Napa Valley. Lindsey was born in Omaha, Nebraska, but now calls San Francisco home. She holds a bachelor’s degree in business and a minor in event coordination from LIM College.

Hobbies: Scrolling through The RealReal, tennis, and anything wellness-related

Inspiration: Scandinavian fashion, art galleries, and architecture

Fun fact: Lindsey has a specialized certification in wine and floral arranging 

Email: Lindsey@glowevents.com

Ilene

Ilene serves as Glow’s Office Manager, affectionately known as the Office “Mama,” ensuring everything runs smoothly behind the scenes. She wears many hats, contributing to both the creative and logistical aspects of client events. With a strong administrative and marketing background and in-house event planning experience, Ilene thrives when multitasking, problem-solving, and creating. Ilene was born in Southern California but raised in the East Bay where she still resides.

Hobbies: Thrifting (“treasure hunting,” as she calls it), exploring different Bay Area trails, and concerts

Inspiration: Eclectic fashion, nature, and interior design

Fun fact: Ilene considers herself incredibly lucky—she even once won a trip to Boston to see Ed Sheeran live in concert!

Email: Ilene@glowevents.com

Chloe

Chloe Ticktin is an Assistant Planner at Glow. She supports our in-person events team and helps design unforgettable celebrations. Chloe brings tremendous enthusiasm, creativity, and a “can-do” attitude to every event she touches. She interned with us for multiple summers during college, and now that she’s graduated, we’re excited to have her back full-time! Chloe holds a bachelor’s degree in business administration with a focus on marketing from the University of Oregon. Chloe was born in Scottsdale, Arizona, but moved to San Francisco at a young age, making the city her home.

Hobbies: Crafting, painting, playing tennis, basking in the sun, and trying new foods

Inspiration: Family, flowers, traveling, and anything colorful

Fun fact: Chloe can solve a 3×3 Rubik’s Cube in  under a minute!

Email: Chloe@glowevents.com

What Sets Us Apart

Choosing a planner for your event can be a difficult decision. There are so many options - how do you know which planner is the right fit for you? At Glow, we believe there are two main characteristics that make us unique.

Design-Based Thinking

Many planners focus solely on the logistics. They spend the majority of their time figuring out the "nuts and bolts" of the event and the event design ends up as an afterthought - or worse, they outsource the design to other vendors who might not have a true understanding of what the client is looking for. We take the opposite approach. We start by asking our client what they want the guest experience to be like - what "look and feel" do they want the party to have? From there we create a comprehensive design plan outlining all of the event details. Once the aesthetic is set, we then get to work on the logistics and hand pick the vendor team to create the design direction we've set. The result is a comprehensive design that is expertly executed by the best vendor team for the job.

Company Values

We have created a list of 10 core values that we as a team hold ourselves to. Everyday we strive to embody these values - both in the office as a team, as well as with our clients and industry partners.

Premium Customer Service
Strategic Design 
Creativity
Honesty, Integrity, and Transparency
Teamwork
Dependability
Respect
Empathy
Gratitude
Friendliness