Glow Events is a women-owned & women-run boutique event agency with a focus on strategic design. For the past 10+ years, Glow has been producing events for Fortune 500 companies to intimate social soirees. We are based in SF but produce events nationwide and beyond. We can’t wait for you to get to know the team!
Meet the Team
Melanie is the owner and CEO of Glow Events, a women-owned & women-run boutique event agency with a focus on strategic design. Over the past 12+ years, Glow has produced hundreds of events in the U.S. and internationally for a wide range of clients from Fortune 500 companies to intimate social soirees, each with its own unique design. Prior to Glow, Melanie was with Access, a premier DMC, and also worked in events for a variety of start-ups and non-profits. Melanie’s work has been featured in international magazines, podcasts, and blogs, making Glow Events a sought-after planning agency. She holds a bachelor’s degree from the Marriott School of Business at Brigham Young University.
Hobbies: Traveling, house plants, and interior design
Inspiration: Desert landscapes, muted palettes, and natural light
Fun Fact: Melanie is an accomplished lifestyle photographer
Cynthia is an Associate Director at Glow and focuses on both social and large-scale corporate events. Cynthia’s design-focused team can accommodate everything from an intimate social gathering to million+ dollar event budgets, never failing to produce surprise and delight moments. She has a wealth of knowledge gained through 15+ years of event experience and is a brilliant multitasker and creative problem-solver. When she’s not managing her team of planners, Cynthia enjoys showing her kids all the world has to offer through their travels and adventures. Cynthia graduated from the Fashion Institute of Design and Merchandising with a focus on Visual Communications.
Hobbies: Traveling, lifting heavy weights, and creating content to inspire others
Inspiration: Creative window displays, nature, fine art museums, and pop-up shops
Fun fact: Cynthia and her husband are slowly renovating her childhood home, where they’re also raising their three kiddos
Rachel is an Associate Director at Glow with a focus on our national market, including all virtual projects. She has orchestrated a wide range of events from intimate field marketing experiences to multi-city corporate gatherings and virtual holiday parties with thousands of attendees. Along with Rachel’s day-to-day event responsibilities, she also manages Glow’s PR, social media, and marketing. Prior to Glow, Rachel’s varied interests have taken her many different places including clothing design, volunteer leadership roles at Harvard Business School, and non-profit board member duties. Her greatest accomplishment is becoming a mother to 5 energetic and curious little girls. Rachel is a Utah native who now resides in Dallas, TX. She holds a bachelor’s degree in Communications from Brigham Young University.
Hobbies: Teaching group fitness, travel, thrifting
Inspiration: Creations made by her daughters, history, architecture, antiques
Fun Fact: She is a fluent Spanish speaker
An is an Associate Director at Glow with a focus on our Bay Area market including clients in the tech, venture, and healthcare industries. An has over 15+ years of industry experience and considers herself lucky to have discovered her true passion in creating meaningful experiences early in her career. Before Glow, An produced high profile and high volume events for influential tech companies, royalty, and Bay Area socialites. She grew up in Winter Park, Florida where she earned her degree in Hospitality Management with a concentration in Event Planning and Guest Services.
Hobbies: Crafting, exploring the West Coast, and baking for underserved youths in the community
Inspiration: Graffiti, textures, patterns, the art of DIY, volunteering with non-profit organizations
Fun Fact: She is a self-taught flute, oboe, ukulele, and guitar player
Alicia is a Senior Planner at Glow with a wide specialty of events including company offsites, multi-city events, holiday parties, and bar/bat mitzvahs. She loves learning what our clients are most excited about and translating that into unique, impactful moments at each event. She excels at complex event production and logistics and has experience with some of the most unique venues out there (such as securing large art installations from Burning Man!). Alicia has called San Francisco home for 10+ years and holds a master’s degree from the University of San Francisco.
Hobbies: Film photography, watercolor painting, cooking up a storm, and sweating in a workout class
Inspiration: Urban lighting, Architectural Digest, fashion ranging from granny chic to minimalist
Fun Fact: Her 2023 goal is to try a new recipe every month from her Milkbar Cookie Cookbook
Natalie is a Senior Planner at Glow. Prior to joining the team, she ran an event and travel business specializing in bespoke trips for groups and individuals across the world. Her experience living in the UK, France, Spain and Chile has given her a deep appreciation for diverse cultures and traveling is her biggest source of inspiration. She is an out-of-the-box thinker and goes the extra mile to find the most unique and unexpected venues and vendors to produce events that are beyond imagination. She was born in Chile, grew up in the UK, and now lives in San Francisco. She holds a bachelor’s degree in Modern Languages: French, Spanish & Italian from Durham University.
Hobbies: Meeting new people, gift giving, accessorizing, crafting, AirBnB hunting
Inspiration: Maximalism, cabinets of curiosities, the full color spectrum
Fun Fact: She plays the harp and the piano, and is also a grade 8 mime
Katie is a Senior Planner at Glow with over 10+ years of industry experience. Most recently, Katie helped establish the San Francisco office for a large event agency. Clients love her ability to quickly understand their event goals and bring their visons to life through personalized details and creative designs. Katie is a “Jill of all trades” in the corporate event management space, focusing on the guest experience and detailed production from start to finish. Born and raised in the East Bay, Katie is excited to call the Bay Area home again after spending the last five years in Los Angeles. She holds a bachelor’s degree in Event Management from Chico State.
Hobbies: Unique craft cocktails, charcuterie board building, and deciphering Taylor Swift lyrics
Inspiration: Patterns, mixed textures, and architecture
Fun Fact: Katie lived abroad for 3 years and loves to explore new places whenever possible
Megan Peterson is an Associate Planner at Glow. She supports our in-person events team and works closely with our clients and vendor partners to produce memorable experiences. Megan’s love for people and willingness to help with just about anything make her a great member of the team. Megan grew up in San Clemente, CA and returns frequently to visit her family. She holds a bachelor’s degree in arts, media, and entertainment from The University of Arizona.
Hobbies: Traveling, calligraphy, and wine
Inspiration: Fashion, travel, and nature
Fun fact: Megan lived in Europe for twelve months and dreams of going back everyday
Camryn is an Associate Planner at Glow. She supports the entire team with a focus on virtual events where she works closely with vendors and clients to coordinate seamless events. Camryn’s bubbly personality and yes we can attitude make her the perfect fit to support the team on their various projects. Camryn is a Northern California native with roots in Roseville, California. She holds a bachelor’s degree in marketing from Brigham Young University.
Hobbies: Pickleball, sunbathing by the pool, going to the gym, and sipping Diet Coke!
Inspiration: vibrant color palettes, east coastal landscapes, and culinary arts.
Fun fact: Camryn loves all things baking and trying new recipes weekly!
Ilene is an Assistant Planner at Glow. She takes pride in client connections and ensuring your event is one to remember. Ilene comes from a marketing background; after working for big brands like BMW, Ilene decided to follow her passion for event planning and has now produced everything from high-end weddings to stunning corporate events. Ilene was born in Southern California but raised in the East Bay, where she now resides.
Hobbies: Thrifting (“treasure hunting,” as she calls it), exploring different Bay Area trails, and concerts
Inspiration: Eclectic fashion, nature, and interior design
Fun fact: Ilene’s first job was at a SF non-profit where she helped write a published book
What Sets Us Apart
Choosing a planner for your event can be a difficult decision. There are so many options - how do you know which planner is the right fit for you? At Glow, we believe there are two main characteristics that make us unique.
Many planners focus solely on the logistics. They spend the majority of their time figuring out the "nuts and bolts" of the event and the event design ends up as an afterthought - or worse, they outsource the design to other vendors who might not have a true understanding of what the client is looking for. We take the opposite approach. We start by asking our client what they want the guest experience to be like - what "look and feel" do they want the party to have? From there we create a comprehensive design plan outlining all of the event details. Once the aesthetic is set, we then get to work on the logistics and hand pick the vendor team to create the design direction we've set. The result is a comprehensive design that is expertly executed by the best vendor team for the job.
We have created a list of 10 core values that we as a team hold ourselves to. Everyday we strive to embody these values - both in the office as a team, as well as with our clients and industry partners.
Premium Customer Service
Honesty, Integrity, and Transparency