Glow Events is a women-owned & women-run boutique event agency with a focus on strategic design. For the past 10+ years, Glow has been producing events for Fortune 500 companies to intimate social soirees. We are based in SF but produce events nationwide and beyond. We can’t wait for you to get to know the team!
Meet the Team
Melanie is the owner and CEO of Glow Events. She has over 13+ years of event experience working at a wide range of companies from small start-ups and non-profits to large event firms, and most recently has spent the past 7 years at Glow Events molding the company into the leading boutique event agency it is today. She is a genius at multitasking and creative problem-solving, and clients love her upbeat personality and positive attitude. She’s also an accomplished lifestyle photographer which gives her a strong editorial style and general eye for design. Melanie's work has been featured in national blogs and international magazines, making Glow Events a sought after planning agency. She holds a bachelor’s degree from the Marriot School of Business at Brigham Young University.
Hobbies: Traveling, photography, house plants, and wine
Inspiration: Desert landscapes, muted palettes, and natural light
Fun Fact: Melanie and her husband took a 5-month sabbatical to roadtrip around the US
Kelsey is an Associate Director at Glow. She has deep experience in both agency and corporate event design, as well as a love for corporate strategy. Kelsey is known for producing customized events that invoke surprise and delight for her clients and attendees. Prior to Glow, Kelsey worked at Edmunds in Santa Monica, where she managed an event portfolio of 100+ annual events and experiences. Kelsey grew up in the Central Coast of California amongst the beaches of Santa Barbara and wineries of San Luis Obispo County and now resides in the East Bay. She holds a bachelor’s degree from California Lutheran University.
Hobbies: Traveling, distance running, museums, volunteering with the Special Olympics of Northern California, and exploring local culinary offerings
Inspiration: Regional landscapes, customized materials, and immersive festivals
Fun Fact: She played NCAA soccer at California Lutheran University—go Regals!
Cynthia is an Associate Director at Glow. She has a wealth of knowledge in both corporate and social events gained through 10+ years of event experience. At Glow, Cynthia has produced events for high profile clients like Salesforce, Google, & Coinbase. Along with corporate events, Cynthia also has years of experience creating beautifully orchestrated weddings and social events. She now uses her experience to help wedding day dreams come true by capturing all the details while ensuring every event is unique to the couple’s vision. When she’s not tackling timelines, Cynthia enjoys adventures with her beautiful family, hiking, and yoga. Cynthia graduated from the Fashion Institute of Design and Merchandising with a focus on Visual Communications.
Hobbies: Hiking, painting, and calligraphy
Inspiration: Creative window displays, nature, and fine art museums
Fun fact: She has a keen sense of direction and never gets lost
Rachel is the Associate Director of virtual events. At Glow, she has orchestrated virtual events for everything from intimate groups to holiday parties with thousands of attendees. Prior to Glow, Rachel spent two years in Boston, MA where she served as president of the Harvard Business School parents’ club and HBS Student Association Family Co-Chair, both roles that gave her amazing experiences planning events for Harvard students and graduate families. Rachel is passionate about bringing people together and loves creating spaces and experiences where people can learn, grow, and have fun, though her greatest accomplishment is becoming a mother to four energetic and curious little girls. Rachel is a Utah native who now resides in Dallas, TX. She holds a bachelor’s degree from Brigham Young University.
Hobbies: Teaching barre, hip hop, HIIT, strength, and High Fitness classes; creating healthy recipes (has co-created two e-books)
Inspiration: Creations made by her four daughters, travel, and nature
Fun Fact: She speaks Spanish fluently and choreographed dances for the Harvard Business School student production
An is a Senior Planner at Glow. With seventeen years of experience in the food, beverage, and events industry, she considers herself lucky to have discovered her true passion in creating experiences early in her career. Before Glow, An worked at Taste Catering & Event Planning where she spearheaded a substantial variety of corporate and social events in the greater Bay Area. An grew up in Winter Park, Florida where she earned a degree in Hospitality Management with a concentration in Event Planning and Guest Services.
Hobbies: Chasing sunsets after long hikes, crafting, exploring the west coast, and exploring new recipes
Inspiration: Graffiti, textures, local artists, contrasting elements, hand made crafts, simplicity
Fun Fact: She was promoted to Battalion Commander at a JROTC Leadership Academy program
Alicia is a Senior Planner at Glow. Clients love Alicia’s upbeat attitude and her ability to transform almost any space into a unique experience. She has a strong understanding of complex event logistics, which she gained through event experience at San Francisco Piers 27, 29, and 35. She also brings to the table a strong knowledge of corporate conference strategy and design from her time producing events at MKTG. Alicia was born and raised in Santa Clarita, but has called San Francisco her home for the past 10 years. She holds a Master’s degree from the University of San Francisco.
Hobbies: Swimming at Aquatic Park, yoga, camping, and long drives to beaches
Inspiration: Fashion, interior design, and plant nurseries
Fun Fact: She is a 2nd author on a published paper in the Journal of Motor Learning and Development
Megan Peterson is an Associate Planner at Glow. She supports our in-person events team and works closely with our clients and vendor partners to produce memorable experiences. Megan’s love for people and willingness to help with just about anything make her a great member of the team. Megan grew up in San Clemente, CA and returns frequently to visit her family. She holds a bachelor's degree in arts, media, and entertainment from The University of Arizona.
Hobbies: Traveling, calligraphy, and wine
Inspiration: Fashion, travel, and nature
Fun fact: Megan lived in Europe for twelve months and dreams of going back everyday
Camryn is an Assistant Planner at Glow. She supports the entire team with a focus on virtual events where she works closely with vendors and clients to coordinate seamless events. Camryn’s bubbly personality and yes we can attitude make her the perfect fit to support the team on their various projects. Camryn is a Northern California native with roots in Roseville, California. She holds a bachelor's degree in marketing from Brigham Young University.
Hobbies: Pickleball, sunbathing by the pool, going to the gym, and sipping Diet Coke!
Inspiration: vibrant color palettes, east coastal landscapes, and culinary arts.
Fun fact: Camryn loves all things baking and trying new recipes weekly!
Christina is the founder of Glow Events. With a background in fashion design, she started her career working for Marmot and Old Navy. She got her entrepreneurial start when she designed a women’s intimates line that was sold to a larger brand and is now distributed worldwide. She left the fashion world to start Glow with the goal to build a design-focused agency that would create truly unique and personalized events for clients and their brands. She spent 10 years building Glow into one of the premier event agencies in the Bay Area. Though Christina is no longer involved in the day-to-day operations of Glow, she remains a close friend and trusted advisor to the Glow Events team.
What Sets Us Apart
Choosing a planner for your event can be a difficult decision. There are so many options - how do you know which planner is the right fit for you? At Glow, we believe there are two main characteristics that make us unique.
Many planners focus solely on the logistics. They spend the majority of their time figuring out the "nuts and bolts" of the event and the event design ends up as an afterthought - or worse, they outsource the design to other vendors who might not have a true understanding of what the client is looking for. We take the opposite approach. We start by asking our client what they want the guest experience to be like - what "look and feel" do they want the party to have? From there we create a comprehensive design plan outlining all of the event details. Once the aesthetic is set, we then get to work on the logistics and hand pick the vendor team to create the design direction we've set. The result is a comprehensive design that is expertly executed by the best vendor team for the job.
We have created a list of 10 core values that we as a team hold ourselves to. Everyday we strive to embody these values - both in the office as a team, as well as with our clients and industry partners.
Premium Customer Service
Honesty, Integrity, and Transparency